Agency management

60 resources

The latest guidance, news and updates designed to help members get the most out of their marketing communications agency relationships.

Here's what we've found...

The Ins and outs of Inventory/Proprietary Media

101: Understanding the media planning process

101: How to produce and write an effective creative brief 2025

Media Services Framework 2025

Marketing Procurement Live: Agency Remuneration & Performance Management

Creating value through improved agency relationships

The Future of Agency Remuneration Report

Media Agency Contracts - Financial Tracker

Media Agency Management - Best Practice Guidelines

Production Pitch Process Initiative

Navigating the UK Agency Ecosystem

Media 2025

Global Agency Family Tree

AI: What our partners are saying

Future Operating Models Group - December 2023

Marketing Procurement Online - September 2023

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