Agency management

39 resources

The latest guidance, news and updates designed to help members get the most out of their marketing communications agency relationships.

Agency Relationship Management report

Media Agency Management - Best Practice Guidelines

Agency-Client Relationship Evaluation guide

A guide to best practice in media agency contracts

How to run a media agency pitch

Inspiring Great Creative guide

Best Practice Pitch Guidelines

Remunerating agencies - best practice principles for paying your agencies

How to Judge a Pitch

The impact of the pandemic on marketing and communications resources

Modern Marketeer Capabilities

Six golden rules for clients running agency pitches

Six golden rules for both clients and agencies participating in pitches

Guidance note on UK media trading scenarios and risks

Updated: Agency Contract Compliance Audit Guidelines

UK agency remuneration survey 2019/20