Agency management

45 resources

The latest guidance, news and updates designed to help members get the most out of their marketing communications agency relationships.

Benchmarking Agency Rates Survey results 2021

How to brief your agency: a best practice guide

Why do some Agency: Client relationships fail?

Best Practice Guide to Agency Relationship Management

The Media Services Framework - ISBA Priorities Update

Establishing and managing integrated agency teams

Agency Relationship Management report

Media Agency Management - Best Practice Guidelines

Agency-Client Relationship Evaluation guide

A guide to best practice in media agency contracts

Inspiring Great Creative guide

How to run a media agency pitch

Best Practice Pitch Guidelines

Remunerating agencies - best practice principles for paying your agencies

How to Judge a Pitch

The impact of the pandemic on marketing and communications resources