Member involvement is central to leading change in the industry
As a membership body, ISBA thrives on the collective involvement of its members. We are led by our Council made up of senior members such as CMO’s. Our Executive Committee oversees direction and delivery of strategy and is made up of Marketing Director level members.
Our member led Steering & Working Groups are central to the delivery of specific outputs that members need. Each ISBA group has its own area of focus and, where relevant, work streams. These reflect industry issues and areas of concern raised by members. The groups share insights and feed directly into ISBA’s core strategy.
All ISBA members groups are by invitation but if you are interested in joining one, please email ClaudiaK@isba.org.uk
Data & Ethics
This group works to shape and understand regulation and legislation and addresses digital responsibility and emerging trends around ethics and privacy.
The group seeks to understand the digital ecosystem, recognise the tensions between the parties involved, and share a collective interest in solving industry-wide challenges.
This group would be of interest to marketers who digital marketers, privacy officers, legal officers and corporate affairs.
- Data Ethics agenda
- Regulation and legislation
Future Operating Models (In-Housing)
A forum for members to discuss key challenges around the in-housing journey, understanding what the right operating model in order is to get the best commercial results. e.g., understanding and controlling data, retaining talent and skillsets required, in housing vs agency.
Members are invited to share learnings from different in housing experiences, gain different perspectives and hear from industry thought leaders in all areas from platforms to people to processes.
The ISBA Inclusion Network is working with ISBA members and the wider marketing communications industry to ensure all marketing communications and advertising produced is fully representative of contemporary society by 2024.
The group is made up of individuals with varying responsibility within their organization from marketing director to diversity and inclusion lead highlighting the impact that D&I has across all levels within our members.
There are a number of resources available under the Diversity & Inclusion area of our website to support brands, such as our toolkit ‘Representation of a Nation’ which will evolve to support brands on their journey.
The group is of interest to all levels with an interest in incorporating diversity and inclusion within their marketing, marketing comms and advertising.
The Group is focused on two main tasks: continuing constructive dialogue with regulators; and the composition of a Code of Conduct for influencers, agencies, and brands, with the goal of raising standards, ensuring regulatory compliance, and enabling our members to employ authentic and effective influencer marketing.
This group is aimed at members from across disciplines with involvement in influencer marketing, from legal officers to social media managers and marketers who manage their brand’s influencer relationships
Insight & Effectiveness
With brands under greater pressure than ever to demonstrate the effectiveness and value of their media investments this group addresses key challenges such as digital audience measurement, cross-media/ channel measurement, balanced attribution solutions and long-term vs short term. This group is ideal for marketers with an interest in media effectiveness and keen to work with other members to develop best practice.
- Effectiveness culture
- Education: marketing as an investment
- Thought leadership
Marketing Procurement (COMPAG)
Exploring innovations and seeking solutions to key communication issues encountered by ISBA’s Marketing Procurement community; we work together to collectively develop the marketing procurement function and its effectiveness; both internally within member companies and across the agency landscape.
We do this by sharing best-practice information; producing best-practice guidance; hosting virtual meetings; and tackling industry issues.
This group would be of interest to any member involved in agency management, procuring agency or media services.
This group is made up of experienced media practitioners champions the needs of UK advertisers by working with media owners, tech vendors and other industry bodies to achieve transparency, accountability, consistency in measurement and greater brand safely in media.
- Media measurement (Origin)
- Transparency and trust
- Post Cookieless
- Agency relationships
- Diversity & Inclusion
- Market trends
Performance & Programmatic
This group is made up of senior representatives from all market sectors, sharing their expertise, insight and challenges working within this rapidly developing media environment.
The group develops best practice across digital channels while keeping a clear focus on innovation, measurement and changes in the media landscape.
This group would be of interest to marketers who are specialists in performance and programmatic marketing.
- Online platform management
- Technical understanding
Strategic Policy Action Group
This group is for representatives across disciplines and across sectors who are striving to meet – and shape – the big issues confronting advertising and marketing.
It maintains a focus on public policy and is a forum for us to discuss common issues, but also takes a wider view on trends in our industry and the strategic challenges. It provides a space for cross-cutting conversations with leading figures from a range of organisations, while also facilitating engagement with policymakers and regulators.
This group would be of interest to any members involved in public and corporate affairs or with an interest in political, legislative and regulatory developments.
TV & Video
The TV industry is fundamentally changing both in the way TV is consumed and delivered with an increasingly fragmented landscape.
This group, made of up of media leads, seeks to ensure there is knowledge to allow our members to navigate this new AV world whilst at the same time, relentlessly challenge the marketplace so that advertisers’ interests are protected, and the effectiveness of their campaigns can be truly measured.
- Trading (Enders)
- Influencing and education
- Watching brief