Public Affairs

Public Affairs

ISBA represents brand owners advertising in the UK, and the Public Affairs team acts as your voice to government and Parliament.  

We work to: 

  • raise ISBA’s profile and influence policy in Government, with opposition parties, in Whitehall and in Parliament, through stakeholder engagement activity and advocacy for the interests of our members; 
  • bring ISBA’s community of brand marketers together with legislators and policymakers in collective pursuit of an advertising environment that is transparent, responsible, accountable, and trusted by parliamentarians and the public; 
  • demonstrate brand advertisers’ proactive commitment to creating positive outcomes for society and the economy; and  
  • give a single voice to advocacy for the improvement of the industry.  

We believe that this activity helps to build and increase trust in advertising and marketing and in the self- and co-regulatory system.  

Some of the political and Public Affairs resources available to ISBA members can be found on the Knowledge Hub here. 

 

Contact us

Rob Newman

Rob Newman

Director of External Affairs
Rob Newman

Rob Newman

Director of External Affairs

Rob heads up External Affairs for ISBA. His remit covers press and communications, as well as engagement with government, Parliament, policymakers, and regulators.

Rob is a former political adviser who spent 12 years with the Labour Party in various roles, including in Andy Burnham’s Shadow Health Team and as part of the secretariat to the Shadow Cabinet. He also stood as a candidate in the 2024 General Election. He spent over three years at Edelman, supporting clients including FTSE 100 companies and multinationals in the FMCG and tech sectors on their public affairs engagement.

Rob joined ISBA in 2019 as Head of Public Policy, before becoming Director of Public Affairs in 2021. He sits on CAP/BCAP Committee, was the lead author of ISBA’s Influencer Marketing Code of Conduct, has become an industry leader on the ‘less healthy’ food ad restrictions, and chairs our Public Affairs Forum. He lives in Woodford with his partner Tony and their border terrier, Marvin.

Public Affairs Forum

ISBA’s Public Affairs Forum provides our members with a public affairs and corporate communications forum for cross-cutting conversations with influential figures, commentators and politicians. The Forum is open to ISBA members across disciplines and sectors who are striving to meet – and shape – the political and reputational issues confronting advertising and marketing in the UK. 

This is a forum with not only a focus on public policy, but which also takes a wider view on trends in our industry and strategic challenges. The Forum would be useful to any ISBA members who have an interest in political, legislative, and regulatory developments. 

If there are topics or challenges that you would like to see covered at a future Forum meeting, please contact Rob Newman, ISBA’s Director of Public Affairs.

You can find more information on recent meetings here.

HFSS and ‘Less Healthy’ Food & Drink (LHF)

From October 2025, there will be a 9pm watershed on broadcast TV/ODPS, and a total ban on paid-for online advertising, of products deemed to be ‘less healthy’ food and drink, or LHF.

ISBA has been working hard alongside our fellow trade bodies on these restrictions since they were first proposed. You can find out more and get the background in our Member Briefing.

We continue to advocate for government to complete the process of legislating for these changes by publishing the products in scope. We are also working on the CAP/BCAP guidance which is currently being drafted.

For more information please contact Rob Newman, Director of Public Affairs.

Sustainability and Green Claims in Advertising

Advertisers of all sizes, along with their advertising agencies, media owners and platforms, need to decarbonise their operations rapidly and help promote the adoption of more sustainable products and services. Advertisers, agencies, and every company in our industry share the responsibility to make this happen. 

ISBA is a signatory of the United Nations Race to Zero campaign, which include a commitment to halve emissions by 2030, and achieve net zero by 2050. 

ISBA has also signed the WFA Planet Pledge, a global commitment to make marketing teams a force for positive change both internally and with the consumers who buy their products and services.

More information is available on the ISBA Knowledge Hub here.

Online Harms

ISBA supports policymakers’ and regulators’ ambition to make the UK one of the safest places in the world to be online. 

We have long advocated for proportionate regulation of the major digital platforms, while recognising the imperative of protecting freedom of expression, including our members’ freedom to advertise – not least so that advertising and marketing continues to be the engine of our successful, exporting creative industries.  

There are huge opportunities inherent in the development of the digital economy, but there are also serious challenges to individual and collective safety. Meeting them is a global task and one in which the advertising and marketing industry must, and is, playing its full part.  

There is no place in a dynamic, competitive digital economy for content or activity that puts children and vulnerable people at risk. Advertisers, platforms and trade bodies look forward to working in partnership with government to enforce workable rules which root out and prevent online harms.

Influencer Marketing

ISBA and the Influencer Marketing Trade Body have published the Influencer Marketing Code of Conduct, aimed at raising standards and delivering transparency for consumers.

Brands from across ISBA’s membership, talent agencies, and influencers have agreed to adhere to the Code, and we hope that others across industry will follow suit. To find out more, please get in touch. 

Consultation Responses

ISBA regularly responds to government and industry consultations to advocate for the collective interest of our members and advertising in the UK.  

Some of our consultation responses are available to our members online via the Knowledge Hub here. If you have any questions about a specific consultation, please contact Rob Newman, Director of Public Affairs.