Unique training opportunities for our members

ISBA training

ISBA training - all you need to know

In 2022 ISBA launched the Media Foundation Certificate a CPD accredited learning programme to address members’ desire to increase media and marketing knowledge across their industry’s talent pool. 

See more about the Certificate in this download:

What is the Media Foundation Certificate?

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ISBA members partaking in Cycle Two of the Media Foundation Certificate can view the programme in this download:

101 Knowledge Sessions

ISBA members can enhance their knowledge and skills through our programme of 101 Knowledge Sessions. This fascinating programme of new insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

There are 22 sessions this year, across 6 key areas:

  • Insight & innovation
  • Media Process
  • Creative Process
  • Channels
  • Social & Digital
  • E-commerce & Customer Experience

All of our 101 Knowledge sessions are recorded and can be viewed via our Knowledge Hub, or you can sign up and join us live.

ISBA's Media Foundation Certificate

Following the success of the ISBA 101 Knowledge Sessions, ISBA has developed a CPD accredited learning programme to address members’ desire to increase media and marketing knowledge across their industry’s talent pool.

The Media Foundation Certificate programme will curate a range of ISBA’s 101 Knowledge Sessions that cover the principals of media discipline and techniques. As such, the programme is designed to help you get the basics right as you progress in your roles and learn best practice along the way. 

Importantly, the accreditation associated with this programme will offer recognition of continued professional development. We know this will be welcomed by ISBA members as the industry seeks to address the need for qualified talent across the marketing professions.

We ask that ISBA’s senior stakeholders, or key contacts, nominate individuals to participate in the Media Foundation programme.

If you would like to find out more, please email Jane Pinn.

In House Briefing Training

ISBA’s Briefing Training course is tailored specifically to the needs of your marketing department, with the aim of improving the standards of briefing your agencies and internal departments and the quality of their output.

ISBA’s trainer has worked with many members across a range of sectors and will ensure your team receives objective training which they can use immediately.

To know more, read our guide.

Industry training

There is an array of training offered by the industry. You can view details of some of the learning on offer below.

Thinkbox: TV Masters

Mini MBA with Mark Ritson

Digital Marketing Institute

Professional Diploma in Digital Marketing

Institute of Data & Marketing  (IDM)

Chartered Institute of Marketing (CIM)



Institute of Practitioners in Advertising (IPA)

Grow with Google

Industry regulation

Advertising Standards Authority (ASA)