Learning & development

ISBA members can enhance their knowledge and skills through our programme of 101 Knowledge Sessions. This fascinating programme provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

All of our 101 Knowledge sessions are recorded and can be viewed via our Knowledge Hub, or you can sign up and join us live.

Following the success of the ISBA 101 Knowledge Sessions, ISBA has developed a CPD accredited programme to address members’ desire to increase media and marketing knowledge across their industry’s talent pool.

The Media Foundation Certificate covers the principals of media discipline and techniques. As such, the programme is designed to help you get the basics right as you progress in your roles and learn best practice along the way. 

Importantly, the accreditation associated with this programme will offer recognition of continued professional development. We know this will be welcomed by ISBA members as the industry seeks to address the need for qualified talent across the marketing professions.

We ask that ISBA’s senior stakeholders, or key contacts, nominate individuals to participate in the Media Foundation programme.

If you would like to find out more, please email BinaB@isba.org.uk

We know from members of ISBA, that to be successful today’s media leaders must keep on top of a landscape that is evolving at a rapid pace. It is vital that they are equipped with the knowledge and skills to deliver change within their business and manage their agencies and media operations to drive media neutral and effective planning.

Our members challenged us to help them navigate this landscape with dedicated learning modules created to meet the very specific requirement of the in-house media leader.

We have partnered with The Aperto Partnership to deliver our Media Excellence Programme. The programme enables ISBA members to learn alongside their peers, defining their individual learning goals and at the end create an action plan of measurable objectives.

To find out further information about our next cohort in November 2025, please contact BinaB@isba.org.uk

“A fantastic course from ISBA and the Aperto Partnership. As an exclusively client-side marketer, the course was a great induction to the inner workings of a media agency and how to optimise our agency partnerships for success”. – Head of Marketing, easyJet 

ISBA has created a helpful guide to other training on offer across the industry covering Marketing, Media, Data, Digital, AI and Leadership. If you would like a copy please contact BinaB@isba.org.uk.

ISBA and the Brand Safety Institute (BSI) are proud to announce a partnership to bring BSI’s Brand Safety and Suitability Bootcamp, a digital training focused on brand safety management for media experts, to ISBA members via BSI’s virtual education platform. 

This professional education course and individual certification, including case studies and expert commentary, is targeted at industry professionals tasked with navigating the complex landscape of brand safety, brand suitability, and media responsibility.

The Brand Safety and Suitability Bootcamp is designed to equip practitioners from across the digital advertising supply chain with the knowledge and tools necessary to foster a safer and more accountable digital ecosystem. As the advertising industry continues to evolve, it is imperative that professionals understand that there are tradeoffs between performance, price, and a variety of other characteristics that all companies will value differently. 

This on-demand course will equip marketers with essential insight throughout the media buying process including: 

• Strategy setting
• Integration into the media planning and buying process
• Partner management
• Incident management

To find out further information please contact BinaB@isba.org.uk