Learning & development

We know how important it is to ensure you are getting the best learning and development opportunities. As an ISBA member we want to support you by providing opportunities for you and your team.

In 2022 ISBA launched the Media Foundation Certificate a CPD accredited learning programme to address members’ desire to increase media and marketing knowledge across their industry’s talent pool.

Following its success, we introduced an intermediary programme called ISBA Media Excellence.

See more about out our media training in these downloads:

If you wish to discuss Learning & Development opportunities at ISBA, contact ClaudiaK@isba.org.uk.

ISBA Media Excellence Cycle Two

Download

Media Foundation Certificate Guide

Download

101 Knowledge Sessions

ISBA members can enhance their knowledge and skills through our programme of 101 Knowledge Sessions. This fascinating programme provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

All of our 101 Knowledge sessions are recorded and can be viewed via our Knowledge Hub, or you can sign up and join us live.

ISBA's Media Foundation Certificate

Following the success of the ISBA 101 Knowledge Sessions , ISBA has developed a CPD accredited programme to address members’ desire to increase media and marketing knowledge across their industry’s talent pool.

The Media Foundation Certificate programme covers the principals of media discipline and techniques. As such, the programme is designed to help you get the basics right as you progress in your roles and learn best practice along the way.

Importantly, the accreditation associated with this programme will offer recognition of continued professional development. We know this will be welcomed by ISBA members as the industry seeks to address the need for qualified talent across the marketing professions.

We ask that ISBA’s senior stakeholders, or key contacts, nominate individuals to participate in the Media Foundation programme.

If you would like to find out more, please email Claudia King.

Industry training and regulation

There is an array of training offered by the industry. You can view details of some of the learning on offer below.

Thinkbox: TV Masters
https://tvmasters.thinkbox.tv

Mini MBA with Mark Ritson
https://mba.marketingweek.com/

Digital Marketing Institute
https://digitalmarketinginstitute.com

Professional Diploma in Digital Marketing
https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing

Institute of Data & Marketing (IDM)
https://www.theidm.com/

Chartered Institute of Marketing (CIM)
https://www.cim.co.uk/training/list-courses/

IAB UK
https://www.iabuk.com/training

Radioworks
https://radioworks.co.uk

Institute of Practitioners in Advertising (IPA)
https://ipa.co.uk/courses-qualifications/

Grow with Google
https://grow.google/intl/uk/

JICMAIL Training
https://www.jicmail.org.uk/training/

Industry Regulation

Advertising Standards Authority (ASA)
https://www.asa.org.uk

Clearcast
https://www.clearcast.co.uk