Media

49 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

Quarterly Media Update - Q3 2021

Media Engineering - an important weapon against the decline of digital ad effectiveness

Decoding data post-cookie

Why digital transformation of media is defining its future

What is Econometrics? A Simple Guide

TV advertising: Evolving the model - Executive Summary

The Future of Identity

TV advertising: Evolving the model - Enders Analysis

Quarterly Media Update - Q2 2021

Case study: Connecting TV to your wider media plan

Broadcast Trading - ISBA Priorities Update

The Media Services Framework - ISBA Priorities Update

Advanced TV Guide launch - Webinar recording

'The Pandemic - Pause or Play' report for Media Planning Post-COVID-19

Media Owner Flexibility: Broadcast - February 2021

The Four Principles Of Right Housing