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Knowledge hub

Media

80 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

Looking for something even more specific?

Addressable TV

10 resources

Cinema

5 resources

Digital

24 resources

Direct mail

3 resources
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Here's what we've found...

2022 Connected Viewers. All eyes on streaming

1 day ago

Return on Investment (ROI): A simple guide

1 week ago

UK agency remuneration survey 2022. Marketing & procurement perspective

1 month ago

What are Adstocks? A simple guide

1 month ago

Diminishing Returns - An explanation

2 months ago

Media Services Framework: A Guide to Barter

2 months ago

101 - Deep dive - Understanding media weighting & phasing

3 months ago

Ebiquity Quarterly Media Update - Q1 2022

3 months ago
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