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Knowledge hub

Media

131 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

Looking for something even more specific?

Addressable TV

15 resources

Audio

3 resources

Cinema

4 resources

Digital

38 resources

Direct mail

8 resources

Magazines

Mobile advertising

3 resources

Newsbrands

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Here's what we've found...

101: Understanding media weighting, phasing and evaluating media plans 2025

5 days ago

101: Understanding the media planning process

1 week ago

Future Operating Models - Evolution of the Marketing Operating System

2 weeks ago

Performance Max Strategy Guide: Balancing Automation with Brand Control

2 weeks ago

The Streaming Landscape in the UK - 2025

2 weeks ago

Responsible Media Guide

1 month ago

101: How to produce and write an effective media brief 2025

1 month ago

Understanding Connected TV

2 months ago

PMax Playbooks

2 months ago

A guide to fingerprinting in adtech

2 months ago

Usage Rights Infringement: The basics

2 months ago

The Reality of In-housing

4 months ago

Quarterly Media Update

4 months ago

The efficiency and effectiveness of OOH

5 months ago

101 - Social Media

5 months ago

101: Search, online and programmatic buying 2024

6 months ago
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