Retail media has rapidly become a central strategic pillar for ISBA and our membership. The complexity of the digital shopper journey and subsequent investment by FMCG / CPGs in digital retail media has brought with it fragmentation, inconsistent standards, and a lack of cohesion between Marketing and Commercial teams within their organisations.
If you have further questions or want to be involved in ISBA's Retail Media Forum please contact our Head of Media, Dan Larden, at DanL@isba.org.uk.
Contact us
Dan Larden
Dan Larden
As Head of Media, Dan supports ISBA members across a range of ongoing initiatives that are transforming the role of advertisers in shaping the evolving addressable media ecosystem. He will work directly with members to build out fresh strategies providing UK advertisers with leading and advanced resources to help them navigate emerging trends and structures.
Dan has over 14 years’ experience in advertising and was most recently Chief Strategy Officer at TPA Digital, a specialist consultancy giving impartial advice to brands on data driven digital advertising. Before switching to consultancy, he was a Managing Partner at Infectious Media (now Kepler), which pioneered the use of programmatic advertising in the UK.
At ISBA, Dan leads industry initiatives around Media Insight & Effectiveness, Programmatic & Performance and Data & Ethics for the UK’s leading advertisers who make up ISBA’s membership.
Here's what we've found...
Didn't find what you were looking for? Click here to search through our Knowledge hub.