Retail media has rapidly become a central strategic pillar for ISBA and our membership. The complexity of the digital shopper journey and subsequent investment by FMCG / CPGs in digital retail media has brought with it fragmentation, inconsistent standards, and a lack of cohesion between Marketing and Commercial teams within their organisations.
If you have further questions or want to be involved in ISBA's Retail Media Forum please contact our Head of Media, Dan Larden, at DanL@isba.org.uk.
Contact us
Here's what we've found...
Didn't find what you were looking for? Click here to search through our Knowledge hub.