Retail media has rapidly become a central strategic pillar for ISBA and our membership. The complexity of the digital shopper journey and subsequent investment by FMCG / CPGs in digital retail media has brought with it fragmentation, inconsistent standards, and a lack of cohesion between Marketing and Commercial teams within their organisations.
If you have further questions or want to be involved in ISBA's Retail Media Forum please contact our Director of Industry Relations, BobiC@isba.org.uk
Contact us
Bobi Carley
Bobi Carley
In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.
Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.
Bobi serves on a number of industry boards, and non execs roles.
Here's what we've found...
Didn't find what you were looking for? Click here to search through our Knowledge hub.