The ISBA Digital Retail Media Study (July 2025), funded by a number of advertiser members and carried out by partner, MediaSense, is stage one of a cross-industry initiative that brands have put in place in order to underpin the growth of the ecosystem.
In this qualitative study of Digital Retail Media Stakeholders – advertisers, retailers, agencies and tech partners – the principle findings are structured around People, Strategy, Partnerships, Standardisation and Value, and point to the need to establish strong, shared standards of governance in order to unlock its full potential.
With a solid history of facilitating and driving significant cross-industry initiatives, ISBA members are once again helping to drive the development of what is inarguably one of the most exciting shifts in distribution, marketing and media investment that modern marketers have experienced.
The summary of the work carried out by ISBA and MediaSense is available for all to download while the report’s full findings remain available to the participants only at this stage. Step two of the initiative, a quantitative study, is scheduled for Q4 2025.
If you have any questions or want to be involved, contact Dan Larden, DanL@isba.org.uk