One Voice.
ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy and offer our members thought leadership, consultancy, a programme of capability and networking. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government.
Priorities
In order to provide relevant support and guidance, ISBA’s campaign agenda is member led and our priorities are based on their needs and interests.
Our priorities respond to today's industry issues and range from championing improved media standards and the freedom to advertise responsibly, through to promoting innovation in the evaluation of effectiveness, together with a diverse media environment, offering choice for advertisers.
Read more on ISBA's Priorities
Advocacy
As the advertisers' voice in the industry, ISBA works on behalf of our members in a number of ways.
From regular updates and knowledge sharing, to guidance and support, through to active representation of our members' position, ISBA exists to champion the advertisers' cause and promote a responsible and accountable industry.
Read more on Advocacy
Marketing Excellence
Achieving excellence is the aim of every marketer. ISBA works with members to achieve this goal.
We offer marketers guidance, proprietary information and examples of best practice to help marketers work more effectively and efficiently. We curate a programme of activity designed to build the skills of individual marketers at all levels. This includes regular peer to peer fora and networking opportunities, tailored and effective communication and training.
Read more on Marketing Excellence
Governance
We are governed by senior practitioners drawn from our membership
Council
The Council is our key policy-making body and consists of senior representatives from member companies.
Executive Committee
A representative, senior, expert group of members who are appointed by the Director General and the ISBA Council.
The ISBA Team
The experienced ISBA team exists to assist and guide on a diverse range of issues.
Members
