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Origin

5 resources

Origin is ISBA’s advertiser backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment.

See more at the Origin website: https://originmediameasurement.com/

Here's what we've found...

Industry consultation - Origin levy

2 months ago

What is Origin? - November 2021 overview

7 months ago

Origin: Cross Media Measurement Project - July 2021 Update

11 months ago

Origin Cross Media Measurement - ISBA Priorities Update

1 year ago

An overview of Origin - cross-media measurement

1 year ago

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