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Knowledge hub

Marketing effectiveness

43 resources

Marketing effectiveness is measured by how well a company's marketing strategies increase its revenue while decreasing its costs of customer acquisition.

Here's what we've found...

Making Effectiveness Work

2 weeks ago

Key Performance Indicator: A simple guide

5 months ago

MMM vs MTA: A simple guide

5 months ago

Lagged and Leading Effects: A Simple Guide

10 months ago

Digital Attribution Guide

1 year ago

101: Effectiveness: Marketing Mix Modelling (MMM) 2024

1 year ago

Media 2025

1 year ago

Truth through triangulation - Measurement for a cookieless future

1 year ago

Briefing for Effectiveness: A Simple Best Practice Guide

1 year ago

2024 ISBA Partner Predictions

1 year ago

Understanding the importance & value of Attention

1 year ago

How to measure Digital Advertising in 2024: a practical guide to cross-channel attribution

1 year ago

Measurability: why marketers are struggling to see the wood for the trees

1 year ago

MMM 101: A simple guide

1 year ago

A Marketer’s Guide to Measurement and Data Triangulation

1 year ago

Making Sense of the Attention Ecosystem

1 year ago
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