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Knowledge hub

Marketing effectiveness

44 resources

Marketing effectiveness is measured by how well a company's marketing strategies increase its revenue while decreasing its costs of customer acquisition.

Here's what we've found...

Making Sense of the Attention Ecosystem

2 years ago

Price Elasticity

2 years ago

Room for dissent? Why successful marketing measurement needs both independence and collaboration

2 years ago

ISBA Partner predictions for 2023

2 years ago

Optimisations 2.0: A simple guide

2 years ago

Setting up Measurement for Success: Measuring Marketing Effectiveness in an Unstable Economy

2 years ago

Optimisations: A simple guide

2 years ago

IPA Marketing Effectiveness Roadmap summary

2 years ago

Cookieless future of marketing effectiveness

3 years ago

A practical approach to the cookieless future of marketing effectiveness: Embracing privacy and loss of identity

3 years ago

In-housing MMO: How to find and attract the right data scientists

3 years ago

Return on Investment (ROI): A simple guide

3 years ago

What are Adstocks? A simple guide

3 years ago

Diminishing Returns - An explanation

3 years ago

AB Testing: A Simple Guide

3 years ago

Real Time Measurement: The benefits and pitfalls

3 years ago
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