A practical approach to the cookieless future of marketing effectiveness: Embracing privacy and the loss of identity

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As Google announces its second delay to the deprecation of third-party cookies, now expected in 2024, many brands that are continuing to grapple with the challenges of privacy-first measurement may breathe a sigh of relief. In this thought piece, Matt Andrew, UK MD & Partner at Ekimetrics urges brands not to take their foot off the pedal but instead to take the opportunity to consider their strategic approach to measurement.

 

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A practical approach to the cookieless future of marketing effectiveness: Embracing privacy and the loss of identity

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