Understanding the importance & value of Attention


In November Pinterest hosted a session exclusively for ISBA members on ‘understanding the importance and value of Attention’ alongside System 1, Specsavers and Tangerine

System1 shared creative principles, highlighting while advertising technology may change, human creativity and ideas must endure.

Pinterest dived into what does attention mean to the industry and is the industry ready for attention metrics? Sharing learnings from their Attention research with System 1; how to create more effective digital ads and attention’s role on both the long- and short-term. 

Specsavers, and their social media agency Tangerine shared how you use social media to hold attention and change brand perceptions (and ultimately grow), in a digital world where audiences are more distracted than ever before.