Skip to main content
ISBA logo
ISBA
  • About us
    • Overview
    • Membership
    • Public Affairs
    • People
    • Member groups
    • Learning & development
    • Members
    • Partners
  • Knowledge Hub
  • What's On
    • Upcoming
    • Past events
  • News & views
  • Contact
  • Sign in or register
Knowledge hub

Cross-media measurement

23 resources

True cross media measurement is the 'holy grail' of many marketers. Achieving this allows marketers to compare their media spend across multi channels.

Here's what we've found...

An introduction to Origin - April 2025

3 weeks ago

ISBA Priorities Scorecard Q1 2024

1 year ago

Origin Fractional Advertiser Contribution (FAC): Guidelines for Advertisers & Agencies 2024

1 year ago

ISBA Podcast: Why Attention measurement deserves more attention

1 year ago

The latest on Origin

1 year ago

Media Update - February 2024

1 year ago

ISBA's Priorities for 2024

1 year ago

Truth through triangulation - Measurement for a cookieless future

1 year ago

2024 ISBA Partner Predictions

1 year ago

Origin explained for advertisers - May 2023

1 year ago

Industry consultation completed - Origin levy

2 years ago

Origin- Progress towards the advertiser North Star

2 years ago

Industry consultation - Origin levy

3 years ago

UKOM - Christmas 2021 Digital Insights

3 years ago

UKOM - Digital Market Overview - September 2021

3 years ago

Origin: Cross Media Measurement Project - July 2021 Update

3 years ago
  • Show more

Didn't find what you were looking for? Click here to search through our Knowledge hub.

One Voice

ISBA brings together a powerful network of marketers with common interests and gives a single voice to advocacy for the improvement of the industry.

  • About ISBA
    • Who we are
    • Why join
    • Our people
    • Our members
  • Featured
    • Programmatic Supply Chain Transparency Study
    • Media resources
    • Agency management resources
  • Useful links
    • Accessibility
    • Privacy policy
    • Cookie policy
  • SME Climate Hub Committed 2023
  • Living Wage Employer

© ISBA

  • Linkedin