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Knowledge hub

Cross-media measurement

17 resources

True cross media measurement is the 'holy grail' of many marketers. Achieving this allows marketers to compare their media spend across multi channels.

Here's what we've found...

An introduction to Origin - June 2025

2 weeks ago

ISBA Priorities Scorecard Q1 2024

1 year ago

Origin Fractional Advertiser Contribution (FAC): Guidelines for Advertisers & Agencies 2024

1 year ago

ISBA Podcast: Why Attention measurement deserves more attention

1 year ago

The latest on Origin

1 year ago

Media Update - February 2024

1 year ago

ISBA's Priorities for 2024

1 year ago

Truth through triangulation - Measurement for a cookieless future

1 year ago

2024 ISBA Partner Predictions

1 year ago

UKOM - Christmas 2021 Digital Insights

3 years ago

UKOM - Digital Market Overview - September 2021

3 years ago

Origin: Cross Media Measurement - What advertisers need to know now

4 years ago

What is Econometrics? A Simple Guide

4 years ago

Case study: Connecting TV to your wider media plan

4 years ago

Why Facebook and Google are changing how your advertising is measured

4 years ago

Maximising The ROI Of Radio In 2021

4 years ago
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