Cross-media measurement

7 resources

True cross media measurement is the 'holy grail' of many marketers. Achieving this allows marketers to compare their media spend across multi channels.

What is Econometrics? A Simple Guide

Case study: Connecting TV to your wider media plan

Origin Cross Media Measurement - ISBA Priorities Update

Why Facebook and Google are changing how your advertising is measured

Maximising The ROI Of Radio In 2021

The Viewing Report, with BARB, May 2019

A Matter Of Fact - The need for accountable media audience data and how to get it