Origin: Cross Media Measurement - What advertisers need to know now

Origin is ISBA’s advertiser backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment.

Origin has come a long way since it was announced as ISBA’s ‘big hairy audacious goal’ in November 2019. No-one is in any doubt as to the scale of the challenge. Over the last 18 months a team at ISBA, backed by the WFA, has been working with advertisers, media owners and agencies to develop a common approach to cross media measurement, conducting major external research and developing designs for global infrastructure that will underpin a solution being pioneered in the UK. 

In this webinar session, Richard Halton, Project Director gave an update on the project including:

•    Who’s behind the work and how they are working together 
•    An update on measurement approach and progress towards an initial demonstration of an end to end solution
•    Initial thinking on how Origin will be funded and its place in the future advertiser landscape

See the presentation slides and video below. 

Member-only document

Origin: Cross Media Measurement - What advertisers need to know - presentation