The UKOM Digital Market Overview focuses on UK audience usage in September 2021.
From January 2021, Ipsos iris replaced Comscore as the UKOM endorsed industry
standard for the measurement of UK online audience behaviour.
Key insights this month include:
- 9 out of 20 of the top 10 online organisations are British. The BBC leads the GB pack with a reach of 77% of internet users and a monthly audience of 39 million.