Development of the Origin platform is being funded via industry-wide collaboration. Major brand owners, media-owners and the media agency community have come together as funding stakeholders. Once launched, the service will be funded by users paying to access the data, including via the Fractional Advertiser Contribution (FAC).
The FAC is the mechanic by which advertisers will pay for the ‘Core Reporting’ service offered by Origin. Core Reporting will show the de-duplicated reach and frequency achieved by the channels and media owners measured by Origin, against end-user specified parameters including creative, time period, audience, viewability and video completion status.
In essence the FAC is a small charge applied to agency-booked media activity that runs in the UK. A key principle that informed the design of the FAC was the desire to replicate, as closely as possible, the Advertising Standards Board of Finance (ASBOF) levy which funds the industry’s self-regulation service, the Advertising Standards Authority.
See more about the FAC in the document below.