Origin Cross-Media Measurement Explained

ISBA’s advertiser-led cross-media measurement service, Origin, is now available to all UK advertisers.

Measuring deduplicated reach and frequency across media touchpoints, Origin helps advertisers, agencies and media owners understand the unique contribution each touch point makes. It does this by showing, for the first time, how the elements of a campaign work together to drive reach and build frequency.  

See more in the video and deck below.