ISBA has launched the UK’s first Responsible Retail Media Framework, the result of a year-long industry-wide collaboration of brands, retailers and their tech and consultancy partners. Designed as a guide to drive standardisation across definitions, data availability, attribution and transparency, the Framework provides the emerging retail media industry with a responsible blueprint for development.
While retail media has experienced rapid growth and evolution in the UK, brand investment has been slower due to a fragmented and uneven landscape across, for instance, definitions and measurement.
See the Framework below and read more in our news story.
Underneath the Framework you can also access Presentations and Videos from the Responsible Retail Media Framework launch event on Thursday 2 November.