With the current economic climate, framing marketing as an investment rather than a cost was raised as a critical issue amongst our media steering groups for 2025. By bringing together Finance Directors and experts, our recent event emphasised the importance of understanding the financial perspective and using good data to make a compelling case for marketing investments with practical insights and strategies.
The panel session featured:
- Dr Grace Kite, Magic Numbers
- Anne-Marie Pearce, CFO, Publicis
- Jamie Wilson, Finance Director, Tails.com
See the video below:
