Media

31 resources

As the representative body for advertisers, ISBA sits on a number of industry and advisory bodies, giving us a unique position within the advertising landscape to provide members with the latest insights and best practice on a range of issues.

The impact of COVID-19 on global media strategy

Media Owner Flexibility - Out-of-Home

Media Owner Flexibility - Publishers

COVID-19: Force Majeure and Frustration under English law

Content Verification Guide

TV and Video myths

Marketing Effectiveness: Cutting through the clutter

Marketing Effectiveness Culture: how is it working in practice?

Platform, Policy and Privacy Updates from Facebook

Brand Safety, Viewability and Online Ad Fraud

A Matter Of Fact - The need for accountable media audience data and how to get it

The Big Mobile Handbook for Buyers