In this interactive one-hour session, AAR shared highlights from their latest research, Evolution of the Marketing Operating Model, developed in partnership with ISBA. Drawing on the experiences of over 100 CMOs and senior marketing leaders, this session explores how brands are approaching the challenge of evolving their operating models with insights from multiple industries.
Key talking points included:
🔸 What we’re hearing from CMOs about their biggest operational challenges
🔸 Examples of different approaches brands are taking to adapt their operating models
🔸 Practical considerations for anyone reviewing or evolving their own model
Whether you’ve just started to think about your marketing operating model or are already on the journey, this session provided useful perspectives, and a space to reflect on what might work for your organisation.
