We were joined by The Trade Desk during one of our recent TV & Video steering groups who shared their point of view on what is required to enable the industry to move forward with more sophisticated CTV strategies.
Their observation is that the market is moving to programmatic and is key to unlock data needed for brands to measure effectively.
Below is the UK programmatic CTV Landscape as they see it which could be helpful for members looking to learn more about this space and start their own supply side relationships.