PMax Playbooks

In partnership with

GOA analysed £532M in PMax spend across Subscriptions, E-commerce & Lead Gen to bring ISBA members clarity, strategy and insights - so you can optimise with confidence.

What’s Inside the PMax Playbook Series?

📊 Year-on-Year Performance Breakdown (2024 vs. 2023)
💡 Insights – What’s working & where to focus
✅ Do’s & Don’ts – Strategies to avoid costly mistakes
🎯 Actionable Tips – Practical optimisation tactics for each business model

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Partner content PMax eCommerce