101 session 27 resources Here's everything we've tagged with '101 session' Learn more about 101 session by searching for 101 session in our Knowledge hub. 101: Programmatic and digital media buying 2026 1 month ago 101: Outdoor 2026 2 months ago 101 Search: Organic, paid and AI-driven discovery 2026 2 months ago 101: Hyperlocal targeting and Direct marketing/mail 2026 2 months ago 101: Public Relations and Sponsorship 2026 2 months ago 101 - Social Media and Influencer Marketing 2026 2 months ago 101 Brand partnership 2026 2 months ago 101: Retail Media 2026 2 months ago Show more Find more 101 session resources in our Knowledge hub Upcoming 101 session events Online 101: Understanding the importance of data in your marketing mix 10:30am, Wed 16th Sep Online 101: Understanding your campaigns digital dashboard -RECORDING ONLY 10:30am, Wed 23rd Sep Online 101: Understanding Gen AI - Opportunities and best practice 10:30am, Fri 16th Oct Previous 101 session events 101: Devising and creating eCommerce and social commerce strategies - RECORDING ONLY Fri 11th Sep 101: Hyperlocal targeting and direct marketing/mail - RECORDING ONLY Wed 27th May 101: Outdoor Fri 22nd May 101: Retail Media Wed 20th May 101: Best in class creative and how to judge it Wed 29th Apr 101: How does a creative agency work - RECORDING ONLY Fri 24th Apr 101: How to produce and write an effective creative brief Wed 22nd Apr 101: The value of innovation and renovation of your brand - RECORDING ONLY Fri 17th Apr 101: Understanding marketing mix modelling (MMM) Fri 27th Mar 101: Understanding media weighting, phasing and evaluating media plans Fri 20th Mar Show more 101 session news ISBA refreshes programme of insight sessions for marketers this Autumn 3 years ago ISBA launches new CPD accredited media foundation certificate 4 years ago