ISBA represents brand owners advertising in the UK, and the Public Policy team acts as your voice to government and Parliament. We work to:
- raise ISBA’s profile and influence policy in Government, with opposition parties, in Whitehall and in Parliament, through stakeholder engagement activity and advocacy for the interests of our members;
- bring ISBA’s community of brand marketers together with legislators and policymakers in collective pursuit of an advertising environment that is transparent, responsible, accountable, and trusted by parliamentarians and the public;
- demonstrate brand advertisers’ proactive commitment to creating positive outcomes for society and the economy; and
- give a single voice to advocacy for the improvement of the industry.
We believe that this activity helps to build and increase trust in advertising and marketing and in the self- and co-regulatory system.
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Response to Ofcom on quantity and scheduling of TV advertising on public service channels
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