Following the Government’s recent announcement that they will legislate for the brand exemption from the upcoming ‘Less Healthy’ Food advertising restrictions – and the publication of the Voluntary Agreement between industry and government – ISBA, alongside the Advertising Association, IAB UK and IPA, held a joint webinar for members.
We thought it would be useful to respond to some of the frequently asked questions from that webinar and from ISBA members in general (below). If you have any further queries or would like to discuss the issue, please get in touch with Rob Newman, ISBA’s Director of Public Affairs.