News & views

All of the latest news, insights and developments on a range of industry issues.

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Generative AI

Marketers’ adoption of Gen AI is ramping up but low awareness of specific policy and ethical considerations reflects need for training

Pitch Positive Pledge

ISBA launches a Pitch Consultant Guide to champion transparency and best practice in agency selection

LHF Industry Agreement

UK advertising trade bodies launch LHF advertising restrictions awareness drive

ISBA Digital Retail Media Study

ISBA’s Digital Retail Media Study highlights demand for cross-industry collaboration

Pete Markey

Pete Markey's opening address at the ISBA President's Lunch 2025

Origin

Origin announces completion of its Beta trial and begins Expanded Availability rollout to advertisers

President's Award winners

ISBA announces the winners of the 2025 ISBA President’s Award

A picture of Westminster and the Houses of Parliament

Response to Government publication of NHS 10 Year Health Plan for England

Simon Michaelides

Simon Michaelides announced as the new Director General of ISBA

Photo of Phil Smith

ISBA's Director General Phil Smith awarded OBE

President's Lunch 2025

Celebrating 125 years: ISBA’s President’s Lunch 2025 set to unite the industry

AAR

AAR and ISBA announce partnership

Westminster

ISBA response to Government announcement on LHF advertising restrictions

Influencer Marketing Code of Conduct

Brands and talent agencies lend their influence to Code of Conduct

All In 2025: The results

2025 All In Census tracks industry’s steady progress on talent and inclusion

Cross media measurement

Origin awards audit contracts reflecting a core pillar of Origin’s approach