News & views

All of the latest news, insights and developments on a range of industry issues.

Most recent

Cross media measurement

Origin awards audit contracts reflecting a core pillar of Origin’s approach

Westminster

Joint industry response to Health Minister's statement on brand advertising

Responsible Media Guide

ISBA continues push for responsible advertising with new media guide

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Origin announces new product releases enhancing its audience measurement capabilities

Advertising

New ISBA Media Services Framework re-emphasises Advertiser-Agency transparency

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What advertisers really care about this year

Advertising Association

Allwyn UK CEO Andria Vidler becomes Advertising Association President

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Origin kicks off framework for independent audit

Ad Accessibility Network launches new ad accessibility resource hub

Westminster

ISBA response to CAP statement on media restrictions on advertisements for “less healthy” food & drink products

Generative AI

ISBA's response to the Government's AI Opportunities Action Plan

LEAD 2025

LEAD 2025 unveils Growth and Value agenda for industry Summit

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ISBA seeks new Director General as Phil Smith becomes Origin Chair in mid-2025

TV advertising

Enders Analysis and ISBA launch report - TV advertising’s evolution: the broadcasters’ perspective

Influencer Marketing Code of Conduct

ISBA and IMTB launch ‘refreshed and comprehensive' Influencer Marketing Code of Conduct

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JICMAIL and Origin conduct mail measurement pilot study