News & views

All of the latest news, insights and developments on a range of industry issues.

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Westminster

ISBA response to Government consultation on applying NPM to advertising restrictions

Westminster

ISBA comment on the release of the documentary 'Molly vs the Machines'

Generative AI

New ISBA framework supports responsible AI enabled content creation

Bright lights on a dark blue background

ISBA launches new guidance to help advertisers navigate proprietary media with confidence

Review of the Year 2025

Westminster

CAP publishes final guidance for advertisers for new ‘Less Healthy’ Food restrictions

Generative AI

ISBA and the IPA release updated version of their Creative Services Framework Agreement

Social Element

Social Element joins ISBA's partnership programme

ISBA’s anniversary campaign crowns the best ads of last 125 years

Pete Markey

Pete Markey resigns as ISBA President

2026 UK Media Budgets Survey

Advertisers signal strategic shifts in 2026 media budgets

Simon Michaelides

‘Eternally curious’: ISBA’s new director general on transformation, AI and diversifying membership

Origin favicon

Origin completes initial phase of independent audits

Origin favicon

Cinema Advertising Association joins Origin cross-media measurement platform

Generative AI

Marketers’ adoption of Gen AI is ramping up but low awareness of specific policy and ethical considerations reflects need for training

Pitch Positive Pledge

ISBA launches a Pitch Consultant Guide to champion transparency and best practice in agency selection