Welcome to ISBA


The Incorporated Society of British Advertisers (ISBA) is the only body focused single-mindedly on the interests of British advertisers. 

We do this by protecting their freedom to advertise responsibly, and enhancing their effectiveness in deploying their marcoms spend.


ISBA's Manifesto:

  • Champion improved standards in digital media to create a transparent, responsible and accountable market which serves the needs of advertisers
  • Promote innovation in media and marketing, together with new ways of working, to improve effectiveness and ROI for advertisers
  • Promote a diverse, high quality media environment, offering choice for advertisers
  • Champion the freedom to advertise responsibly and effective industry self-regulation


If you would like to know more or have any questions do get in touch.

Phil Smith
Director General


How we work

We are a not for profit membership body representing UK advertisers. Our members serve on the Council, Executive and Action and Working Groups.  We have a team of full time expert staff helping to develop policy and ensuring the right to advertise responsibly.

Our formal Governance structure is through a Council and President appointed at the AGM, held in July.  An Executive Committee of members works with the full time directors to develop and implement policy. Members are at the heart of all we do.

The Incorporated Society of British Advertisers Ltd is our formal name under which our accounts are lodged with Companies House.  The Council members are our company directors.  We are more usually known as ISBA – the Voice of British Advertisers. Our articles of association can be seen here.

Our Memorandum of Association from 4 July 2006 and our Articles of Assoicaiton as amended on 1 July 2008 are available on request.