Welcome to our website, where you will find all you need to know about ISBA, the voice of British advertisers.
What does that mean?
Quite simply, ISBA is the only body focused single-mindedly on the interests of British advertisers.
We do this by protecting their freedom to advertise responsibly, and enhancing their effectiveness in deploying their marcoms spend.
The ISBA value proposition is founded on four ‘pillars’:
1. Protection
Challenging unwarranted restrictions, fighting sector battles, representing advertisers with regard to regulators, government, the advertising codes and the self-regulation system. More...
2. Media Issues
Fighting unacceptable trading practices, driving robust media measurement and transparency, defining advertiser policy and guidance in a fragmenting, convergent media landscape. More...
3. Agency Relations
Agency search and selection, contract and fee negotiations, agency evaluation, legal helpline, benchmarking and procurement. More...
4. Capability
Marcoms skills training, bespoke programmes, best practice guidance, member-only sharing sessions and briefing seminars on topical issues. More...
I hope you enjoy your journey across our site. If you’d like to know more or have any questions do get in touch.
Mike Hughes
Director General