- Agency Management
- Agency Remuneration
- Marcoms Procurement
- Marketing Transformation
- Influencer Marketing Management
- Production Trends
- Industry Issues
- Events and Training
- Contact Us
Sector Working Groups
ISBA's Sector Working Groups are designed to reflect industry issues and areas of concern raised by our members. Each group has its own area of focus and, where relevant, work streams, and share insights that feed directly into ISBA’s core strategy.
Food and Soft Drink Working Party
The challenge of reducing childhood obesity is one in which we all have a role to play. However, the potential implications of government activity in this area are unprecedented.
As it stands, the Mayor of London, UK Government, Scottish Government, and the Welsh Assembly are all either consulting on – or believed to be considering - new proposals which relate to the restriction of advertising of HFSS products.
ISBA is working with its members in the Food and Soft Drink Working Party to set out a proportionate, evidence-led route forward with efficacy at its centre. We respect government’s right to act but our priority is to ensure that any action is underpinned by these principles and learns the right lessons from global examples.For more information, please contact Jane Salliss.
Gambling Advertiser Group
A sector that remains under the spotlight with regards to advertising regulation and responsible gambling messages, ISBA’s Gambling Advertiser Group is a forum for members to discuss current issues, ongoing advertising reviews and wider gambling advertising initiatives and ensure regular updates from ISBA on regulatory discussions.
Through ISBA our members have a voice on CAP and BCAP and we work closely with other associations in the sector to form a united, clear voice championing responsible advertising.For more information, please contact Jane Salliss.