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A hands-on workshop, in partnership with Alchemists.

Gen AI tools are easily accessible - but we know that many of our members still struggle to leverage and systematically integrate them into day-to-day marketing operations and, within the confines of their corporate IT infrastructure. This workshop has been designed to close that gap, by teaching practical ways for marketers to collaborate with AI, regardless of the LLMs available.

Hosted by ISBA and Asbof, this in-person breakfast event for senior leaders will launch this major new advertiser initiative – to be debated by a panel of CMOs and industry stakeholders, chaired by Simon Michaelides, ISBA’s Director General.

Legal webinar with Lewis Silkin