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Leveraging Gen AI to build a more competitive Marketing Operating Model

A hands-on workshop, in partnership with Alchemists.

Gen AI tools are easily accessible - but we know that many of our members still struggle to leverage and systematically integrate them into day-to-day marketing operations and, within the confines of their corporate IT infrastructure. This workshop has been designed to close that gap, by teaching practical ways for marketers to collaborate with AI, regardless of the LLMs available.

A meeting of ISBA's Sustainability forum