24 brands have now signed up to the Pitch Positive Pledge

24 brands have now committed to the cross-industry pledge launched by ISBA and the IPA in May. The Pitch Positive Pledge aims to tackle systemic pitching behaviour to drive better outcomes across the industry for its people, the planet and profit.

The most recent signatories include Kimberly Clark, the Open University and Crown Commercial Service.

Bridget Santander, Senior Category Lead at Crown Commercial Service said about the Pledge:

“Anything that helps the creative industry achieve better outcomes has to be a good thing. We wholeheartedly support all initiatives that raise the bar to drive best practice and the Pitch Positive Pledge is a great example of this - better pitching, better outcomes.”

These new signatories join brands including Barclays, Boots, Specsavers and Unilever who signed up before the Pledge had even launched.

With almost 40% of the industry workforce reporting feeling stressed and anxious in the last twelve months,[1] the Pledge, supported by Campaign Against Living Miserably (CALM) and NABS, brings together the two trade associations, their members, procurement professionals and intermediaries, to focus on making the pitching process more intentional, accountable and responsible for both advertisers and agencies.

The aim is to drive better outcomes including more transparency and better mental wellbeing, resulting in better quality work, fewer costs and less wastage. Maintaining and spreading good practice across the industry can only benefit individuals, agencies and clients.

If you would like to sign up to the Pledge, please do so here. You will join our other ISBA members and be listed on the site as a signatory. We would also encourage you to share the pledge with any colleagues who are involved in the pitching process.

Find out more and sign up at www.pitchpositivepledge.co.uk #PitchPositive

[1] All In census data 2021