Ad Net Zero supporters line-up for critical year in Climate Action

Sustainability is high on ISBA members' agendas, and it is a key priority for ISBA.

As supporters of AdNetZero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis, we are proud to announce AdNetZero’s supporter base as it readies for a critical year in climate action.

The list of supporters, all of which have made a contribution to help the UK advertising industry achieve net zero by end 2030 through funding, specialist expertise and resourcing are:

Accenture Interactive/Karmarama, APA, APR, Campaign Collective/PRCA, Channel 4, Coffee and TV Dentsu, Direct Line, DMA, E.ON, Facebook, Google, Guardian, Hallam, Havas, Hearts & Science, IAB UK, IPA, ISBA, ITV, JCDecaux UK, Nexus, Park Village, PPA, Publicis Groupe, Rock Kitchen Harris, Royal Mail, Sky, St Luke’s, Sky, STV, Unilever, Wieden+Kennedy and WPP.

In addition, Google has joined the AdGreen consortium in support of the zero carbon / zero waste ad production standard.

Ad Net Zero

The supporters met as a collective for the first time this month, in a meeting chaired by Sebastian Munden, EVP & General Manager, Unilever UK & Ireland, to drive the activation of the Ad Net Zero Action Plan, unveiled in late 2020.


Working groups have been formed to make rapid progress across the Ad Net Zero action plan:

  1. Tracking, analysing and assisting the continued reduction of carbon emissions from ad business operations, chaired by James Best, Credos
  2. Reducing emissions from advertising productions, chaired by Stephen Woodford, Chief Executive, Advertising Association
  3. Reducing emissions from media choices, led by the IPA’s Media Futures Group
  4. Greening up the industry’s awards and events, chaired by Suzanne Costello, Head of Events, Advertising Association
  5. Using advertising’s positive Influence, chaired by Matt Bourn, Director of Communications, Advertising Association

Stephen Woodford, Chief Executive, Advertising Association, said: “First, thanks to all the supporters from across our industry that have come together to make a fast start on this Action Plan. As a collective, our ambition is to set our industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way our industry operates. We will also be focusing on how UK advertising’s creativity can support the rapid shifts in consumer behaviour needed to address the climate emergency that we all face.”

James Barge, Director of Public Policy, ISBA, said:  “Despite the immediacy of the situation we are all living through, the climate emergency remains the most significant and complex challenge facing humanity. ISBA is proud to be part of this industry drive to reduce the impact advertising has on our planet and, in doing so, deliver a framework for meaningful and lasting change. Ad Net Zero and Ad Green are just that. The Action Plan charts a course for our members and our industry in reaching a target of ‘real net zero’ by the end of 2030. Now it’s time for us all – advertiser, agency, media owner – to accept the challenge, begin the journey and lead the world.”