New actions will be added to advertising’s Inclusion Action Plan ahead of the announcement of companies qualifying as All In Champions.
All In has announced the next three actions covering Mental Health, LGBTQ+ and Physical Disability, as part of UK advertising’s action plan from the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong.
These three actions have been developed by the Advertising Association’s Inclusion Working Group, industry groups NABS and Outvertising, and industry professionals with relevant lived experience. They join existing actions on improving the experience and representation of Women, Black and Asian talent, Disabled talent, Working Class talent and Older talent.
The nine steps of the Action Plan have been shaped by data from the landmark All In Census, which saw 16,000 advertising professionals take part. The All In Census, the industry’s first inclusion survey, will be repeated in March 2023 and then every two years to track progress.
Next week will see the reveal of the first All In Champions – companies that can evidence that they are championing this work and have adopted the action plan to date. They will not yet be expected to have implemented the latest actions, announced this month.
The new areas for action:
Action 7: Support the mental health of our colleagues
Action 8: Improve the experience of our LGBTQ+ talent
Action 9: Improve the experience of disabled talent in the workplace
How to become an All In Champion:
The first wave of companies that evidence how they have adopted each of the first six All In actions will be revealed next week at the Advertising Association’s Parliamentary Reception. To help companies prepare, the Advertising Association has hosted a series of free-to-attend All In sessions providing guidance on how to complete each action, with Actions 1-6 available to watch on demand on YouTube. Sessions on how to implement Actions 7-9 will begin in September. Full information on how to become an All In Champion can be found in the All In Hub.
Kathryn Jacob OBE, Chair of the Inclusion Working Group and CEO of Pearl & Dean, said: “The pandemic has shone a light on the importance of supporting our industry’s wellbeing and services such as NABS, which cannot continue their vital work without everyone’s help. As we announce the next three All In actions, every company has a dedicated roadmap to change at their fingertips. All In Champion status is something all organisations in our advertising community should strive for to demonstrate they are serious about their commitments to building a workplace where everyone belongs.”
A summary of the All In Census findings, the All In Report and details of the Action Plan to date can be found on the All In Hub, as well as a directory of resources to help employers build an inclusive workplace, which now includes over 100 initiatives for companies to easily access.