The ASA's report on children's exposure to age-restricted TV ads has been updated and re-released to include data from 2018.
ISBA's Director General, Phil Smith said of the report:
“The ASA’s report demonstrates the continued success of the UK co-regulatory system in protecting children. A significant decline in the exposure of children to the advertising of foods high in fat, salt or sugar (HFSS) is particularly welcome, meaning children now see fewer TV ads for HFSS products than they do non-HFSS.
It is also pleasing that children’s exposure to alcohol and gambling advertising remain low. It is critical that as we move into 2020, we return to a rational policy discussion as to how we maintain these trends, rather than reaching for policy interventions that ignore the evidence.”