CMO of Boots, Pete Markey, announced as the new ISBA President

ISBA announces today that the CMO of Boots, Pete Markey is the new President of ISBA. Pete has served as Vice President of ISBA for the last five years and been an ISBA member for the majority of his career.

Prior to his current role at Boots, Pete has previously held senior leadership roles at TSB, Aviva, the Post Office, RSA and MORE TH>N with his early career at One.Tel, the AA and British Gas. Adopting a results-driven approach, he is a highly experienced marketing leader at both global and regional levels, specialising in data and analytics, and customer experience.

Pete Markey2

Within his current role, Pete and his team have established Boots Media Group, which enables brands to deliver high-performing connected marketing campaigns to Boots  customers. He is also the Executive Sponsor for Boots Marketing for Change initiative and the Boots Pride network.

Last year Pete was named Marketer of the year by Marketing Week, earlier this year he became Chair of the Advertising Association’s Front Foot network and most recently received an honorary doctorate in Business from Solent University, Southampton in recognition of his impactful career in marketing.

As President of ISBA, Pete will chair the ISBA Council. Made up of CMO’s from the ISBA membership the Council oversees the business of ISBA and contributes to the setting of the ISBA priorities. Pete will work closely with ISBA Director General, Phil Smith and his team to provide counsel.

Pete takes over the role from Margaret Jobling, CMO, NatWest who has served as President for the last two years. Thanking Marg for her contribution over the last two years. Phil Smith said ‘Marg has been a fantastic President. She has led the Council with confidence and warmth ensuring all voices are heard. Her vocal support for Origin has been invaluable in driving the adoption of new stakeholders’

Commenting on his appointment Pete said “Throughout my career, ISBA has been a constant presence, providing guidance, best practice and offering me the opportunity to share challenges and solutions with my peers. I am very proud to be assuming the role as President’

Commenting on Pete’s appointment Phil Smith said “I am thrilled Pete agreed to become our new ISBA President. He has always flown the flag for ISBA and supported our priorities and is the perfect person to lead ISBA into its 125th year’

Pete begins his role as President with immediate effect.