Ebiquity, a leading, independent, marketing and media consultancy, announces today the appointment of Debbie Morrison as Managing Director within its London office.
Debbie brings extensive experience working with leading brands to solve a wide range of pressing industry challenges. She has spent over 29 years advising ISBA members on a range of issues including marketing transformation, media and marketing best practices, agency contract and fee negotiations, agency search and selection, relationship evaluation, among other important topics.
In her role, Debbie will significantly enhance Ebiquity’s role in advocating for client’s best interests and will lead our collaborations with key trade bodies. She will also support client events, roundtables, and other key forums to ensure Ebiquity’s clients are armed with the latest industry best practices and solutions. In her new role, Debbie will work closely with Christian Polman, Ebiquity’s Chief Strategy Officer, as well as Ebiquity’s practice and market leadership.
Debbie Morrison, current Director of Consultancy & Best Practice, ISBA, commenting on her new role, says: “I am absolutely delighted to be joining Ebiquity. Having spent many years steeped in the advertising industry at ISBA, I know the value of having an independent, trusted partner on your side. Ebiquity is absolutely on the pulse of key issues brands are facing, delivering marketing effectiveness and digital attribution modelling, driving transparency in media, in-housing digital media and content, and much more. I look forward to working with our clients, helping them to keep on top of the issues and solve their complex challenges.”
Christian Polman, Chief Strategy Officer, Ebiquity says: “We are delighted to welcome Debbie to Ebiquity at such an interesting time for our clients and the industry. Her impressive expertise and industry perspective will be highly valuable to our clients, and we look forward to welcoming her to the Ebiquity team”.