First wave of All In Champions announced

All In, UK advertising’s initiative by ISBA, the Advertising Association and IPA to build a workplace where everyone feels they belong, has announced the first wave of All In Champions.  

The first companies to become All In Champions have provided evidence that they are supporting All In’s work and have adopted the first six actions from its Action Plan - improving the experience and representation of Black talent, Disabled talent, Working-class talent, Women, Asian talent and Older talent.  

A number of ISBA members have attained champion status:

  • Channel 4 Television
  • Direct Line Group
  • Google
  • ITV
  • P&G
  • Pinterest
  • Smart Energy GB
  • Specsavers
  • Tesco
  • TikTok

ISBA is pleased to announce that it has also become an All In Champion.

Applications to become an All In Champion are open and companies can submit their application form here

Kathryn Jacob OBE, Chair of the Inclusion Working Group & CEO, Pearl & Dean: “We are delighted to reveal the first wave of companies who have achieved All In Champion status. It is a great achievement and is real evidence that it is possible to implement the All In Action Plan and help bring about positive change. Every organisation in UK advertising should be committed to building a truly inclusive industry, and becoming an All In Champion is the best way to demonstrate that drive. I would encourage all advertising companies to continue to strive towards becoming an All In Champion.”

View the full list of All In Champions here.