Strategic media consultancy ID Comms has partnered with ISBA and will now work closely with the trade body to provide best practice advice to its members on media and agency management.
ISBA members represent more than 3,000 brands of all sizes and cover sectors as diverse as automotive, charities and food, right through to online retailers, pharmaceuticals and telecoms.
Ever since it was established in 2009, ID Comms has been a vocal champion of greater media knowledge within companies to ensure they are best positioned to take advantage of its power to drive business growth. The company was named as the most used independent media consultant in areas of agency management and media consultancy by members of the World Federation of Advertisers and partnered with some of the world’s most ambitious advertisers including Mars Inc., Deutsche Telekom, EA, Centrica and LVMH to support them on their media transformation journey.
ID Comms will now work with the leadership team at ISBA as well as its members to provide guidance in three key areas:
- Agency pitches,
- Media management, and
- Advice on how to champion and build transparency in the wider media industry.
The strategic management consultancy will support ISBA via thought-leadership content, best practice guides and regular updates on agency trends and the selection process.
David Indo, co-founder and chief executive of ID Comms, said: "We’ve been supporting ISBA and its members for many years and I’m delighted to officially partner with a brilliant organisation. At a time when media is only getting more complex, marketers can need advice to help them identify what truly matters for their organisations and what will enable media to drive business results."
Andrew Lowdon, ISBA’s Director of Agency Services said “Having known ID Comms since their inception it’s a great pleasure having them join ISBA’s Partnership Programme. I look forward to working with them and seeing their knowledge and perspective shared across our membership.
About ID Comms:
ID Comms is a global management consultancy, specialising in media and advertising. As a trusted media partner to the world’s leading advertisers, ID Comms provides the Ideas, Knowledge & Network that give marketers the advantage to succeed in the digital age.
Our key service areas include:
- Media capability assessment (of the advertiser)
- Media agency pitch
- Agency relationship management
- Agency performance evaluations
- Media auditing
Founded in 2009, ID Comms provides independent, expert consulting in the areas of Strategy, Operations and Audit to the most ambitious marketers around the world and works closely with marketing, media and procurement teams to improve media performance. ID Comms has advised on over $50bn of marketing investment and works with leading brands across most categories.
With headquarters in London and New York, ID Comms is servicing multi-national clients including Mars, Inc., L'Oréal, ABInBev, P&G, Suntory, IKEA, LVMH, GSK, Estée Lauder, HSBC, Johnson & Johnson, Virgin Atlantic, Puma, Levi Strauss & Co and Eurostar.
Find out more at www.idcomms.com