ISBA is one of a coalition of industry bodies including Crown Commercial Service, the IPA, NABS, the Alliance of Independent Agencies, the Advertising Association, and Social & Local CIC who are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct.
The Brilliant Creative Minds Code of Conduct has been launched to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry.
The Code was developed by the industry coalition through a robust process of intelligence gathering. This included in-depth interviews with senior leaders across the client, agency, and procurement worlds including Government Communications Service; Stephanie Parry, Marketing and Procurement Lead at Crown Commercial Service; Tom Knox, Executive Partner at MullenLowe Group; Adam Skinner, COO at OmniGOV Manning Gottlieb OMD; and, Jane Asscher, CEO at 23Red.
The aim of the new Code is to protect creativity by eradicating practices in procurement, commissioning and agency cultures that compromise mental health and wellbeing, for example: long hours culture and fear of job loss in agencies; excessive tender requirements and procurement processes; and unrealistic client timescales and demands.
Agencies, clients and procurement professionals are being called upon to sign up to the Code and commit to embedding its principles into their workplace cultures.
Sign up to the Brilliant Creative Minds Code of Conduct here.