ISBA announces today that Elizabeth Fagan, Senior Vice President Walgreens Boots Alliance Inc. and Managing Director of Boots UK & ROI, is to become President of ISBA.
Elizabeth is exceptionally qualified to play a pivotal role in ISBA’s transformation and knows the organisation well, having served as a long-standing member of its Council in her role as Group Marketing Services Director of Dixons Group. She will take up her role in November after a handover from Simon Litherland, Chief Executive of Britvic plc and ISBA’s current President.
Simon Litherland said “Elizabeth returns to ISBA as no stranger and with a keen appreciation of the challenges and opportunities facing today’s marketers. She will bring added impetus to ISBA’s programme of change and campaigning agenda.”
The appointment comes at a key time in ISBA’s growth. Director General Phil Smith joined the organisation in January 2017 and has set out a new manifesto for ISBA as well as made some significant new hires.
Phil Smith said “I’m delighted that Elizabeth has agreed to serve as ISBA’s next President. She is passionate about the industry and ISBA’s role within the self-regulatory framework and shares our belief that advertisers need a strong ISBA now more than ever. I would also like to take this opportunity to thank Simon as his two and a half year tenure as President comes to an end. Simon has made a hugely important contribution to ISBA, for which we are very grateful.”
Elizabeth Fagan said “I’m honoured to serve as ISBA’s next President. This is a crucial time for our industry if we are to retain public confidence and the freedom to advertise responsibly. I’m encouraged to see the changes underway at ISBA and look forward to working with the team, to accelerate the progress that is being made and strengthen ISBA’s impact on the advertising landscape.”
ENDS
Press Contact:
Abi Slater Director of Communications
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About ISBA
ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.
ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.