In autumn 2017, ISBA announced a strategic alliance with PwC, with the aim of creating greater accountability and trust in media. One year on, ISBA and PwC are delighted to announce that this alliance is being extended into a second year.
In the past year, PwC supported ISBA and Field Fisher with a wide-ranging industry consultation on version 2 of its Media Services Framework, which included significant strengthening in areas such as client/agency obligations and digital/programmatic services; version 2 was well-received by both advertisers and agencies.
PwC also worked with ISBA to share their expertise with members in agency procurement, media auditing, digital advertising, and GDPR.
For year two, the focus will be on supporting ISBA in its efforts to ensure aligned interests between clients and agencies, with remuneration structured such that it recognises and rewards high quality service and campaign outcomes.
Phil Smith Director General of ISBA said “ISBA is delighted to extend its strategic alliance with PwC in the area of media assurance. We have been very impressed by both PwC's independence and deep market expertise. We are aligned in our shared view for the need to deliver and support practical solutions to industry issues around transparency and accountability.”
Sam Tomlinson, leader of PwC's Customer, Marketing & Media Insight team commented: "PwC is a neutral, independent party committed to delivering trust and transparency across the advertising ecosystem. We are completely aligned with ISBA's drive for greater accountability, independent measurement, and equitable rewards for all industry stakeholders including advertisers, agencies, ad-tech and media owners."
ENDS
Press Contact:
Abi Slater Director of Communications
T: 020 7291 9020 M: 07917 048835
ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH
www.isba.org.uk
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About ISBA
ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy and offer our members thought leadership, consultancy, a programme of capability building and networking. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.
ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body. ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.
About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.