ISBA podcast launches with an interview with Director General Phil Smith

ISBA has launched its own podcast which will delve into the world of marketing, advertising and media providing insights and musings from those who are experts in this area.

The first episode of the ISBA podcast series ‘ISBA says’ is an in depth interview with Director General Phil Smith with Matthew Gwyther, former editor of Management Today.

During the 40 minute interview Phil discusses a range of issues including how advertising has changed during his long career in the marketing industry; public trust in advertising and why it matters and the challenge of cross media measurement.

ISBA plan to release more episodes with key industry figures in the marketing and advertising world.

Listen to the interview here.