ISBA statement on the delay in HFSS ad restrictions

The Government has announced that it will delay restrictions on multibuy deals and advertising on TV and online.

Phil Smith, Director General, ISBA, said:

“Ministers’ announcement of a 12-month delay is a welcome acknowledgement of what we have been saying all along: that their timetable left business no time to adapt to the final shape of the rules, and was heightening uncertainty and threatening investment.

“At a time of low growth, it makes little to no sense to pile costs on advertising – an industry which is a key driver of Britain’s economic success. With the UK in the grip of a cost of living crisis and with the spectre of rising inflation, we need a total focus on supporting our food manufacturing and broadcast industries to grow and invest.

“Britain’s obesity crisis is a serious one which needs serious solutions – on physical activity, food education, and tackling poverty. As we have done in the past, advertisers stand ready to work with government to play our part in tackling the actual root causes of the problem.”