We are disgusted by the racist abuse aimed at some England players since yesterday evening. These vile attacks are unforgivable and unacceptable. We stand against them wherever and whenever they appear.
We know that advertisers and advertising have the power to shape change. Over the last five years we have worked with our members and the social media platforms to advance transparency, responsibility and accountability; and to provide the information and tools necessary to allow advertisers to exert greater control over where their ads appear and what they indirectly fund.
Brand safety initiatives such as the Global Alliance for Responsible Media, the introduction of platform transparency reporting and tighter monetisation controls are all aimed at ensuring that advertisers can make informed and responsible choices as to where they want their brands to appear.
We have long called for independent oversight of social media content moderation and for the introduction of the Online Safety Bill, and the duty of care it places on platforms. We urge government urgently to take the Bill forward. Its provisions will help, but no single piece of legislation will fix this. We need to go further, together, and our industry must be at the forefront. At ISBA, we will continue to play whatever role is necessary in shaping a better and more tolerant future.