ISBA's comment on the Government Response to the Online Advertising Programme consultation

The UK Government has published its response following its consultation about its Online Advertising Programme. 

Further to the Government Response, ISBA has issued the following comment.

“We welcome the Government’s response to the Online Advertising Programme consultation. Building a trusted advertising environment – and a regulatory system that evolves to meet new challenges, and acts to prevent harm – is critical to the strength of our industry and, by extension, to the wider economy. 

“Ministers are right to identify that the alignment of interests and transparency in the advertising supply chain are critical. For the past several years, ISBA has worked to shine a light on this supply chain. One example is our world-leading research on programmatic advertising and the data-sharing protocols developed by the taskforce we convened to drive change. This kind of industry leadership has helped us to define problems and find solutions – an approach which we look forward to continuing to follow as part of the new DCMS Taskforce. 

“In the coming years, better enforcement of existing laws, as well as supporting the Advertising Standards Authority to evolve and be more empowered to tackle harms – especially those experienced by children and young people – will be critical. We will look carefully at any legislative proposals which the Government brings forward to this end.”