Phil Smith, Director General of ISBA, and Stephen Woodford, Chief Executive of the Advertising Association have had their thoughts on the Government's proposed ban on HFSS advertising published in The Times.
The piece is co-signed by Paul Bainsfair, director general of the Institute of Practitioners in Advertising and Jon Mew, chief executive of the Internet Advertising Bureau UK.
Views presented in the article include:
'A ban on advertising has provided the government with a good headline at a time when positive coverage is sorely needed, but will it work? Where is the evidence for this policy decision?
Analysis shows the proposed restrictions will likely reduce children’s calorie consumption by just two calories per day — the equivalent of half a Smartie. Such a minuscule impact is even starker when you realise children today expend 600 calories per day less than 50 years ago. Banning advertising would be a drop in the ocean compared with the real transformation needed.'
You can view the full article on The Times.