Project Origin validating WFA cross media measurement framework

To coincide with the launch of the WFA Framework for cross-media measurement  Project Origin today issued an update on progress to date and launched its new identity and a dedicated website.

Project Origin is now well into its second phase, validating the WFA cross media measurement framework with a view to being one of the first global implementations. The UK work follows the WFA industry peer review earlier this summer. Working with a range of advertisers, publishers and platforms Origin is developing standards and governance for a UK implementation. We anticipate validation will be complete by the end of 2020 and the next step is to develop a prototype for UK cross media measurement in 2021.

Richard Halton, Director of Origin said

‘Its fantastic to see the WFA framework launched and we are working hard to develop against  those principles in Project Origin.'

For more information visit the new site