R3 & ISBA launch marketing procurement partnership

Independent global marketing consultancy, R3, has joined ISBA's partnership programme for 2024. In this supportive role, R3 will provide best practice, training, and resources to ISBA related to improving the effectiveness and efficiency of marketing investment in areas like agency management, organisational transformation, and the impact of Generative AI on performance and fees.

“The marketing procurement community are at the front lines of driving marketing performance, and we look forward to further supporting their needs as a group and as individual practitioners,” says Greg Paull, Co-founder & Principal, R3.

“Innovation and collaboration are important to our marketing procurement community,” says Nick Louisson, Director of Agency Services, ISBA. “We look forward to working with R3 to unlock solutions, elevate effectiveness, and generate meaningful discussion.”

Starting the year, R3 and the ISBA will be hosting an in-person session in London on March 19 on trends in marketing performance and measurement. The ‘Language of Marketing Performance’ workshop will include a live survey and post-event reporting.

“The shift away from pure performance reporting and a renewed interest in performance management is an important piece of the efficiency equation,” says Ishan Chatterjee, VP at R3 EMEA. “We welcome hearing from the marketing procurement community and building on best practice from conversations as a group.”

A webinar will follow on changes in the UK marketing landscape and how that might impact partnerships, agency models, and compensation.

For more information on attending Marketing Procurement events at ISBA, please contact: Sarah Chetta sarahC@isba.org.uk.

ISBA members can also request a complimentary copy of the R3 2024 Global Agency Family Tree from Ishan Chatterjee ishan@rthree.com.